The purchase of medicines constitutes one of the largest portion of the 'Out Of Pocket' paid by families, contributing more than 66.6% of health costs. Today, about 40% of Indians live on less than Rs. 72 per day and health care is one of the biggest cost areas. According to WHO reports, about half the world's population lack basic health care. More than 95 million face poverty as a result of their medical bills and nearly 800 million spend most of their family budget on medicines, including in India.
People often find it difficult to choose between branded and unpublished products in all categories. Simply put, they tend to judge the quality of what is not marked. The concept of generic medicine is well established in the west, with 89 percent of all orders issued in the U.S. last year full of generic medicine but still in the emerging category in India. Where the generic pharmaceutical industry falls into the three dimensions of authenticity, accessibility, and accessibility, clients are provided with and provided with standard medicines approved by WHO & FDA in an effort to ensure the effectiveness of generic medicines in line with prescription drug s.
A special way for the industry to keep the aspect of mental awareness and educating the general public on the realities and benefits of generic medicine is part of the long-term vision. The gray area lies in people's willingness to believe in the effectiveness of these drugs. However, the fact that they contain the same chemicals as patented drugs should actually be conveyed to compensate for the lack of customer information in this regard. The availability of markets for high-quality generic medicines requires the dissemination of this information to all regions and the social framework.
The way in which information is transmitted to the public makes a huge difference in consumer behavior. Therefore, the teaching method has a direct bearing on how clients respond to standard medications. There are endless efforts to educate people about the benefits of using traditional medicine. Now, with Pradhan Mantri Janaushadhi Kendra, the government’s move to promote the use of generic medicines can be a smooth journey to carry the same social benefits to different parts of society and save their costs out of drug packaging. The aim lies in ensuring proper health care among people who often overlook the harmful effects on their health simply because of the high cost of prescription drugs.
It is important that these medicines are approved by the WHO or other registered health authorities. This is important in building the reliability of standard medications. Going forward, the idea is to save money and encourage research to find new molecules that will cure a particular disease as appropriate alternatives to more expensive branded drugs. Retail prices may be affected by the widespread use of generic drugs compared to branded brands, but in the future due to price fluctuations caused by the Covid-19 epidemic. It is a mandatory aspect of diversity and inclusion where people with limited purchasing power are able to afford standard medical treatment, thus making it easier for consumers.
Today, India is home to the world's fastest-growing pharmaceutical industry. It is the largest supplier of generic medicines in the world, has a 20% stake in volume supply worldwide, and supplies more than 50% of the global demand for a variety of vaccines, catering to 40% of the general demand in the US and 25% of the total medicines UK. India is a source of 60,000 standard products in 60 medical categories and produces more than 500 Active Active Ingredients (APIs). The export of generic medicines is one of the main strengths of India. Increasing the development of generic medicine as part of sustainable future development is essential .
According to doctors treating Covid-19 patients in India, the drug helps to reduce the recurrence of the virus but, they point out that patients with moderate to severe Covid-19 treatment are treated not only with Remdesivir but a combination of oxygen therapy, vitamin supplements, steroids and blood thinners. that they recover quickly.
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